Can I live here? Please.
Rebranding Campaign of the Day: To mark the occasion of the company’s 40th anniversary, Starbucks unveiled a brand new logo, which conspicuously does away with the words “Starbucks Coffee” in favor of a Siren-centric stamp.
“Throughout the last four decades, the Siren has been there through it all,” Starbucks CEO Howard Schultz said in a video statement. “And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”
Starbucks Logo Twitter account in 5… 4… 3…
wow. no more “starbucks coffee” huh. not displaying brand name, is that a sign of a stronger brand?